Cultivating the existing landscape of networks and wealth of talent that exists within the North East, by identifying and mapping, boundaries, tensions and opportunities, further joining the dots between creative practitioners and the wider business community. Engaging with and encouraging other business sectors and organisations to collaborate creatively to achieve common goals. To provide a platform for future aspirations, visions and projects that promotes creative thinking across industries.
The rural crafts development residencies programme was developed by Gray’s School of Art to gain a true understanding of the creative rural economies for designer-makers. The intention was to explore the issues that designer-makers face and the economic, social and geographical limitations and potential that exist.
A series of workshops were delivered between April and June 2011, which addressed a number of issues for the participating residents, including defining a market for work produced, pricing, marketing and working with retailers, business and project planning and how to find sponsorship or further funding for projects.